Change Management Is Essential for Successful Product Development

By Becky Newell | Published: Feb 16, 2026 | Accounting , Ag sales , Agronomy , Equity , Grain , News , Patronage | read

In product development, we talk a lot about innovation: new features, new technology, new releases. At Levridge, we certainly believe in that. Our team delivers multiple product releases each year, introduces dozens of enhancements across our solutions, and continuously invests in tools that help agribusinesses work smarter and adapt faster. But there’s another part of this story that is also important and that is change management.

Over the years, whether working with grain elevators, cooperatives, ethanol plants, or food processors, I’ve seen a consistent truth play out: the success of product releases isn’t determined only by what we build, but also how intentionally we support the transition. In industries like agriculture, where daily operations are complex, seasonal, and closely interconnected, managing change isn’t a “nice to have.” It’s essential.

Continuous Innovation

Modern software is never “done.” High-performing SaaS teams release improvements frequently throughout the year. Levridge follows this same rhythm with scheduled enhancements across Commodity Accounting, Ag Sales, and Equity & Patronage. Frequent improvements also mean frequent change for customers, implementation partners, and internal teams. That requires transparency, clear communication, and intentional planning to ensure new features truly empower users instead of overwhelming them.

That’s why we invest not just in building great technology but in helping organizations adopt it successfully through:

  • A deliberate release cadence
  • Documentation
  • Discussions
  • Training
  • Portal resources
  • Deep relationships with our implementation partners.

Its Importance in Agribusiness

Agriculture doesn’t stand still. Markets shift. Regulations evolve. Weather changes. So for us change management is part of how we design, build, release, and support our software. Every enhancement and feature is developed with the understanding that people will need to adopt and trust it for it to deliver value. Continuous development moves the product forward. Effective change management moves the people forward. Long-term success requires both.

Discover how we create innovative solutions that make a difference in agribusiness: